Search Google for climate change and you’ll see ads for fossil fuels, Auto News, AND Auto


The big fossil fuel companies and their allies are the biggest spenders on Google ads, and 1 in 4 Google search results for 78 climate-related terms are placed by companies with fossil fuel interests, a report revealed. new search.

Of more than 1,600 listings, more than one in five were from companies “with significant interests in fossil fuels,” according to an analysis by The Guardian and climate think tank InfluenceMap.

The top 20 advertisers included fossil fuel giants ExxonMobil, Shell and Aramco.

Consulting firm McKinsey and investment firm Goldman Sachs, which have been criticized for working with fossil fuel companies, were also big spenders.

“Google lets groups with a vested interest in the continued use of fossil fuels pay to influence the resources people receive when they try to educate themselves,” Jake Carbone, senior data analyst for InfluenceMap, said at Guardian.

Oil major Shell’s ads – 153 were counted in total – appeared on 86% of “net zero” searches.

Many have been promoting its pledge to become a net-zero business by 2050 and to align with a 1.5C warming target, according to the report.

A Shell advertisement says that it is “a willing and capable player in the energy transition”.

Another BP ad says it is “Building and advocating for more renewable capacity and infrastructure”.

“Net zero” has become a popular target for companies to reduce the greenhouse gas emissions they produce by burning fossil fuels.

BP and Shell have set themselves the goal of reaching net zero by 2050.

“Shell’s goal is to become a net zero-emission energy company by 2050, in tune with society. Our intensity and absolute targets for the short, medium and long term are in line with the more ambitious goal of 1.5 C of the Paris agreement, “said a spokesperson for the company. was quoted as saying.

In a statement to The Verge, Google reiterated its policy of banning ads featuring climate denial.

The company also said it labels its ads correctly.

Saudi state-owned oil company Aramco had 114 listings under the keywords “carbon storage”, “carbon capture” and “energy transition”.

According to the report, a number of their advertisements claimed that the company “promotes biodiversity” and “protects the planet.”

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