Salvation Army Announces New Marketing Partner to Transform Communications Efforts |


ALEXANDRIE, Virginia, September 21, 2021 / PRNewswire / – After extensive review and agency research conducted by SelectResources International (SRI), a leading agency and research relationship management consultancy, The Salvation Army United States named Dallas-based LERMA / as the go-to agency for next-generation advertising, public relations and digital fundraising efforts in support of its critical mission of preaching the gospel of Jesus christ and meet human needs on its behalf without discrimination. In 2020, The Salvation Army served more than 30 million people who sought local help from their 7,300 service centers.

One of the nation’s most respected charities, The Salvation Army, established a national agency search committee earlier this year, made up of leaders from its four U.S. territorial headquarters, national headquarters, and national headquarters. national advisory board to ensure that its resources would be used effectively and efficiently to reach and engage the public.

In an effort to forge deeper relationships with the American public, The Salvation Army evaluated several agencies through an arduous process over several months, culminating in the decision to award the contract to LERMA /.

“The Salvation Army has a responsibility to the people we serve, and those who trust us to serve on their behalf, to do everything in our power to respond to suffering humanity,” said Commissioner Kenneth G. Hodder, national commander of the Salvation Army. “This includes choosing high caliber partners who can effectively use the resources to accomplish the mission. LERMA / has proven to be the most competent partner at all times with unparalleled cultural intelligence, and we look forward to a partnership that expand the Salvation Army’s capacity to meet human needs in every zip code of United States. “

LERMA / is a full-service, minority-owned agency that provides creative, paid, planning / strategy, social media and production services; and partners with a team of analytical experts, public relations specialists and digital relationship marketing professionals to provide multi-faceted expertise.

“We believe that the more we understand the lived experiences of those to whom we reach out, the more likely we are to strike a chord with them in an emotional and personal way,” said Pedro Lerma, owner of LERMA /. “The Salvation Army represents the good that exists within each of us, and we are honored to play a small role in helping this extraordinary organization serve more people during this historic time in our country.

In addition to the industry’s demonstrated expertise, The Salvation Army has admired LERMA’s omnicultural mindset and multilingual capabilities, as they align with the organization’s desire to partner. more effectively with audiences of diverse origins, passions and beliefs.

Learn more about the ways the Salvation Army is serving individuals and families in need at

About the Salvation Army

The Salvation Army helps more than 30 million Americans overcome poverty, drug addiction, and economic hardship each year through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for those in need, the Army of the Hi is doing the most good in 7,600 operations centers across the country. In the very first list of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the largest privately funded nonprofit in the country. country. For more information visit Salvation Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.

About Lerma /

LERMA / is a full-service branding and creative agency dedicated to harnessing creativity for good. Based in Dallas, LERMA / was founded by Pedro Lerma with a focus on omniculturalism and the belief that they can affect culture positively by reflecting the culture of the world around us. Current clients include Avocados From Mexico, Anheuser Busch – InBev, Keruig-Dr Pepper, Ocean Spray and The Home Depot.

About SelectResources International

SelectResources International (SRI) is a management consulting firm specializing in helping marketers find and optimize their marketing communications resources. Founded nearly 30 years ago, SRI is the country’s leading strategic research consultancy, having managed and completed over 600 journals and projects involving over $ 30 billion in media billing. In addition to agency research, SRI’s work encompasses compensation consulting, agency model consulting, and client / agency relationship management consulting and training. SRI clients included 65 of the 200 largest advertisers in North America. (Source: AdAge)

Media contact: Joseph cohen

(703) 299-5551

[email protected]

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SOURCE The Salvation Army

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