Podcasting for Law Firms: 8 Steps to Get Started | Good2bSocial media


Did you know that nearly 60% of Americans listen to podcasts? Not only do podcasts offer audiences a convenient way to consume complex information, they are also an increasingly important channel for generating brand awareness and positioning your business as a thought leader. Keep reading if you’ve been curious about podcasting for law firms, but not sure where to start. These 8 steps to creating a compelling law firm podcast will help you get started:

1. Choose a unique idea

The first thing you need to start a podcast is a relevant topic. Your topic choice should be based on audience research, as well as your host’s passions and expertise. Your podcast should speak to your particular listeners. If you’re thinking of starting a podcast, chances are you already have an idea. Dive deeper and see what else is out there and where there might be gaps in the way the topic is presented. Is the idea timely and relevant? Is there enough information available to create full podcast episodes? Remember that your idea may evolve, but you need a starting point.

2. Create your issue format

Podcasts can follow several different formulas. Some are based on interviews and conversations, while others have a panel or highlighted narration. Brainstorm ideas for episodes, then break episodes down into segments. Determine how best to tell the story in a way that will capture your audience’s attention and provide value.

3. Start reaching your network

Now that you have some topic and format ideas, start having conversations with other people who can help you deliver a top-notch podcast. Knowing who else needs to be involved will give you a better understanding of what is possible for Episodes. Will you need a co-host? Are you hoping to introduce high profile guests? Post on social media platforms, reach out to industry groups in your online or personal network, and talk to other business contacts who may be interested in your podcast.

4. Record and edit your first episode

It’s time to dive! Chances are you’ll be nervous, but treat this first instance as a dry run. Record the episode, then review and edit it. Look for any significant issues in the segments, flow, narration, recording, etc. of the episode. Also ask for feedback from others. Try to get as many notes as possible on how to improve before your official launch (and don’t take any feedback personally). For some ideas on the actual tools and platforms to use to host/record/edit your podcast, read this article.

5. Align Creative Assets

We suggest that you don’t commit to a podcast name or logo when you first come up with ideas. Remember that your idea may evolve, so wait until you’ve completed the initial process to put a name there. Only after you have had your creativity flowing for a while should you settle on a name and work on graphic elements.

6. Maintain a Single Web Page

This page will be the home base of your podcast. All information regarding your podcast will live here. Items such as show notes, transcripts, episode and host descriptions, and promotions for future segments will be posted and maintained on the webpages. As you work to increase organic traffic to this page, you will gain more listeners. Follow SEO best practices to reach people who might be interested in your content.

7. Develop a promotional strategy

Even the brightest podcast can’t attract listeners on its own. A solid marketing strategy is necessary to get the most out of your podcast. Many podcasters start promoting once they’ve already aired episodes, but it’s really too late. Begin promotional activity before you launch. Try to create anticipation and build relationships from the start. Share on the platforms you already use and find new channels to explore. For example, start by securing social media credentials and sharing a few posts before your first episode. Look for other places you already use to communicate with your target audiences, such as a blog or newsletter. Once your show is launched, be consistent in promoting episodes and experiment with new methods. Reviews are key to gaining new listeners, so consider enticing your audience to leave them as part of your post-launch strategy.

8. Be sure to follow the measurements

How will you know how the podcast is performing if you don’t monitor performance? Once your podcast is in full swing, regularly review the number of subscribers, monthly episode downloads, unique page views on your podcast page, average listen time, etc. Look for a positive trendline over time.

To take with:

Podcasting for law firms is a great way to reach a wider audience and share your expertise. If you haven’t tried it yet, start thinking about how you can take advantage of this medium. Start with the steps in this guide and go from there!


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