M7 Group appoints Bergman to the board of directors

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M7 Group, the European pay-TV provider, has appointed Jeroen Bergman as board member responsible for content and business development. He will replace Bert Habets who resigned from M7’s board of directors last year.

Bergman spent 20 years at Liberty Global where he was responsible for all programming and content acquisition. Prior to Liberty, he was Commercial Director for Dutch cable company Casema (currently Ziggo). Since 2019, he led the Film1 and Filmbox activities in the Netherlands for SPI International.

Hans Troelstra, CEO of M7 Group, said: “I am very happy to have Jeroen on board, adding considerable experience and knowledge in the areas of business development and content acquisition, which will be of great value given our continued evolution from DTH operator to premium pay-TV and SVoD provider.

Bergman will be primarily responsible for content acquisition, while he will also lead the conclusion of content partnerships with major telecom operators within the M7 footprint.

Bergman added: “I am very pleased to take on this new role and to contribute to M7’s transition into a premium content and streaming provider, drawing on the wealth of experience and know-how of Canal+ Group. I firmly believe that there is ample room for a distinctive high-quality SVoD offer with a strong European flavor, while respecting local preferences. In addition, I see many opportunities for partnership with telecommunications operators and provide them with tailor-made content bricks.”

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