According to the latest research, only 7% of adults in the United States do not use the Internet at all.
Most people go online while looking for services and products and to keep in touch with their friends. So if your personal injury law firm is not up to par with your competition on SERPs (Search Engine Results Pages), something is missing.
Here’s how to organize the marketing of your law firm online and present your expertise to those looking for your services.
Content is king
Many of your potential customers are browsing the Internet for information. When you give them what they’re looking for, you bolster your firm’s credibility in the eyes of clients and search engines.
The Google home page can help you understand frequently asked questions about your niche. Just type in any of the services you offer, hit search, and scroll down to the âpeople also askâ and ârelated searchesâ sections of the page.
This is the most effective way to discover ways to deliver useful and relevant content to your customers on your site.
If you are feeling overwhelmed by the idea of ââcreating content on your own, you can get help. Hiring a team of SEO experts can ensure you get more out of your online content creation efforts.
Paid Marketing of Personal Injury Law Firms Works
Content creation works well, but it can take a while to see results. If you want to speed up your online marketing strategies, you will have to pay for this privilege.
Search engine marketing is an essential part of any Google Ads campaign. These tactics push your ad to the top of the SERP, based on the keywords people type into the search engine.
The most effective types of SEM include:
Local Service Announcements (LSA)
These sponsored ads appear right at the top of the SERP, above all other ads. You only pay for this service when you receive a lead from your ad, i.e. a phone call or text.
Pay Per Click (PPC) Ads
PPC ads appear below LSAs. You pay for this advertising service every time a potential customer clicks on your ad.
You can use free online tools to discover the best keywords to use in your SEM, or have a professional figure it all out on your behalf.
Mobilize your efforts
Since smartphones are an integral part of everyday life in modern times, it makes sense for your clients to start their search online for a personal injury lawyer on these devices.
Make sure to optimize your website so that it displays correctly on laptops, desktops, tablets and mobile phones. People will quickly withdraw from a site that is difficult to view on these platforms.
Keep your marketing up to date
These tips are just the tip of the marketing iceberg for personal injury lawyers.
In addition, Google is constantly updating its algorithm. This means that you will need to review and refine your tactics regularly to stay ahead.
Are you ready to take your personal injury law firm to the next level? Browse our blog for the best tips on how to boost your business.