When it comes to personal branding, you are probably thinking of celebrities, world famous writers, businessmen or successful politicians. But personal branding can help everyone, not just famous and wealthy people. It is a tool that anyone can use to climb the ladder of professional success.
Being in the public relations industry, I know the real value of personal branding. When you apply for the job of your dreams, it often takes more than a well-written CV to land an interview or, better yet, a job offer. Companies often receive a large number of applications, so it is essential to stand out from other applicants. This is where personal branding comes in.
In a nutshell, personal branding is about sharing who you are – your mindset, values, principles, and beliefs. It goes way beyond showcasing your accomplishments and knowledge. While building your personal brand can sometimes be confused with self-promotion, it’s much deeper. Personal branding showcases the best version of yourself. You can describe yourself as a role model or leader in the field, or highlight how you have had a social impact.
Developing your personal brand involves getting rid of the clutter and building a solid foundation based on a well-crafted story on your journey.
Don’t know where to start? Here’s what I suggest: Write a story about what excites you and what you’re good at. Be authentic and show why you are happy to do what you are doing. Walt Disney once said, “The more you love yourself, the less you are like other people, which makes you unique,” and he knew what he was talking about. Make your authenticity the heart of your story and contribute to it by highlighting your strengths, minimizing your weaknesses and uncovering new opportunities.
Mention some of the accomplishments you are most proud of, your most innovative successful projects, your contributions to finding important solutions, developing new approaches to address existing challenges, internships you have completed and travel experiences. that broadened your outlook. Also mention your social skills or role models you admire. Own your story. Stay consistent and share it with others in your network.
From what I’ve seen, a lot of people seem to be forgetting the digital aspect of personal branding. Your digital presence is particularly important because it allows potential employers and recruiters to find out more about you.
Social media presence has become an integral part of personal branding. To successfully share your expertise and story through social media and other digital channels, make sure your content is authentic, educational, and entertaining. With great content, you don’t have to worry about traffic; it will attract attention.
Also, make sure you structure all of your digital assets in a user-friendly way – simplicity and consistency are key. Employers don’t have the time to spend hours trying to figure out if a person is you. This is especially important for people with common names. Make sure you have a website or blog that brings together all of your digital assets for potential employers or recruiters. However, be careful not to share sensitive personal information online as the threat of identity theft is real.
Remember that you communicate your brand in multiple ways: in person through your presentation, delivery style and performance, and online through your CV, cover letters, social media profiles, comments and channels. video. Make sure you are consistent in each one.